why do people use instagram

If you’re wondering why people use Instagram, it is most likely because they are passionate about community, creativity, and self-expression. But, there are also some business goals behind Instagram, which will be discussed below. Listed below are some of the main reasons why people use Instagram. Read on to discover why you should start a profile today. This social networking site is growing quickly outside of the U.S. In January 2021, India recorded 20 million new users. That number is expected to rise to 100 million by the end of 2022. Moreover, there are no specific demographics behind the age of users – 51.6% of users are female while 48.4% are male. This makes Instagram seem like a well-balanced platform that appeals to both genders equally.


Building a community is not the same as gaining followers. This social media tool is all about developing relationships with your audience, not just gaining followers. Nowadays, marketing revolves around the consumer. They want to know who’s behind the products and services they purchase, and they love the idea of belonging to a community. Similarly, Instagram users want to know about the experience of a brand and its owner. Building a community on Instagram is like investing in real estate – it increases in value over time.

Unlike other social media platforms, Instagram allows you to build a community with unique visual messages. Typically, this is in the form of photography. The Instagram community is highly visual, which means that it requires daily attention. In addition to content creation, community management is crucial in this environment. With daily attention, you can enhance your role as a community manager and grow your Instagram followers. So, here are some ways to grow your community on Instagram.


Social media users have varying motivations for using Instagram. Some are motivated by social interaction, while others use the service for self-expression. The study focused on the ways users express positive and negative emotions. Its results are valuable for researchers interested in how people use social media to promote themselves or express themselves. In this article, we explore the motivations for using Instagram. The findings may help us better understand why users use the service.

Using the image-based social network, Instagram, is popular among young people. It is a platform for self-expression, but its intensive use is becoming increasingly linked with technological addiction. In this study, we examine the use of Instagram by college students and analyze its effect on personal variables, self-expression, and self-esteem. We also examine the relationship between Instagram use and addictive behaviors. If you have a personal Instagram account, here are some reasons why you should use it.


The fact is, creativity is what makes us tick. Instagram has 95 million daily users, and these users share an incredible variety of visual content. If you’re looking to make your posts stand out from the crowd, think of using video and GIFs to add movement and narrative to your visuals. Cinemagraphs are a form of subtle photo animation. Reformation, for example, uses video to add subtle moves to their photoshoots. People are more likely to remember information if it comes with an image.

In order to answer this question, researchers conducted a novel experiment in which participants were asked to come up with unusual uses for common objects. They were then given the opportunity to look at the ideas of their peers. In the end, they selected people who were similarly creative as they were. Researchers, Raiyan Abdul Baten, PhD student in the human-computer interaction lab at the University of Florida, and Ehsan Hoque, associate professor of computer science, are the authors of the study.

Business goals

Before you use Instagram for your business, make sure you set a few goals. The overarching goal is to grow your brand awareness and customer loyalty. The metrics that you will use to measure success will help you track your progress. Specifically, you should look at how much engagement your photos get and how many comments and likes you receive. Your metrics should include a breakdown by type of goal and the rate of engagement with each post. The goal should also include the number of leads generated from profile links and how many of these leads take the next step.

The first step in setting up your Instagram business profile is to determine the exact demographics of your audience. You can use Facebook analytics or in-app analytics to determine the age and gender of your audience. Brand awareness comes in many forms and can be tracked through analytics tools like Google Analytics. In addition, Instagram allows businesses to create their own business profiles so that they can work strategically. For example, if you want to increase your brand’s exposure among younger users, you might want to use your Facebook business page instead of Instagram.

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